Supply Chain Planning

Beverages, Wines & Spirits


Use Demand Sensing To React Faster To Market Changes

Successfully manage your beverages, wines & spirits supply chain to gain a competitive edge.

Razor-thin profit margins, constantly changing consumer demands, and a stringent regulatory landscape that demands greater transparency and sustainability create a highly competitive beverages, wines & spirits landscape. Successfully navigating limited shelf lives, and demand swings caused by seasonality, promotions, consumer trends , and other external factors helps companies gain a competitive edge.

The Atlas Planning Platform solves supply chain planning challenges by optimizing the supply chain plan and enabling end-to-end visibility into their supply chains. This insight helps our customers develop supply chain solutions that improve efficiency, save money, and enable them to pivot as the market demands.

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How Atlas Planning Platform supports your beverage, wine & spirits supply chain

Focus on Automation

Ensure product availability, reduce stockouts

  • Automatically predict seasonal products based on history, seasonal profiles and influences, shifts in consumer preference, and product categories. This ensures product availability and reduces stockouts. Easily automate planning decisions and manual repetitive tasks.

Improve Visibility, Collaboration, and Communication

Atlas Planning Platform promotes strategies that foster organizational alignment.

  • The best supply chains collaborate upstream and downstream to plan and execute operations. The joint efforts of every stakeholder deliver synergies and efficiencies across the entire supply chain. But even in the best worlds, opinions clash and complicate decision making. Atlas helps internal and external stakeholders collaborate. The user-friendly online platform consolidates feedback from every stakeholder — upstream and downstream — to break down knowledge silos and bring end-to-end visibility to the supply chain.

Plan for Uncertainty

Beverages, wines, and spirits companies must manage increasingly complex product portfolios. These portfolios are constantly on the move, with ongoing product launches and retirements. Atlas helps companies grow as they navigate these complexities. Our platform offers product life-cycle management capabilities that summarize key indicators of product status at various stages of the manufacturing process.

  • Manage omni-channel strategies
  • Conduct probabilistic forecasting
  • Leverage POS, weather, machines, and telemetry data through demand sensing capabilities
  • Improve near-real-time daily and weekly forecast accuracy
  • Utilize data analytics and multi-echelon inventory optimization (MEIO)
  • Use forecasts to optimize sales and maximize profits
  • Manage store-specific allocation logic

The Atlas Planning Platform is designed to bring in trade promotions data, marketing initiatives, weather, holidays, seasonal profiles, then automatically develop the best model, removing the manual guesswork.
Our solution can manage a variety of variables, along with any attribute-based planning criteria.


The Atlas Planning Platform balances ease of use with advanced functionality.

The competitive supply chain world requires rapid decision making and accurate planning. There’s no time for complex planning tools that are difficult to learn and even harder to use. The Atlas Planning Platform offers the latest in supply chain planning technology but is designed with the end users in mind.

Our unique, single unified platform architecture links and orchestrates your entire S&OP process. Users receive real-time access to workflows, monitoring and gap analysis across all functional areas. The platform allows users to access dashboards with prescriptive analytics at any level of aggregation from demand to supply, transportation, financial budgeting, forecasting, and sales.



Atlas leverages machine learning and AI to develop resilient plans for every disruption.

Competitors promote machine learning capabilities as a nice-to-have. John Galt sees machine learning and AI as essential, incorporating it into everything we do. The Atlas Planning Platform integrates a range of data signals — from weather and POS data to commodity prices and more — into every scenario. By analyzing data in near real-time, our platform detects demand and supply variability to develop plans that mitigate risk and seize new opportunities.

The Atlas Planning Platform takes the guesswork away. Our platform detects demand and supply shifts, identifies demand risk, and uncovers opportunities by linking and integrating data signals that impact your business. Having the ability to identify unprofitable items helps to improve category management.



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Atlas Planning Platform acts as a trusted advisor for beverages, wines & spirits supply chains.

We get it — manual repetitive processes waste valuable time when your company has more pressing concerns to worry about. Atlas automates planning and repetitive tasks to keep your focus on value-added activities.

Atlas gives customers an end-to-end supply chain planning platform that links and synchronizes the supply chain plan end-to-end. Our easy-to-use platform balances demand and supply and automatically forecasts based on day-to-day impacts to your business. Atlas analyzes data on weather, competitor promotions, sales variations, and shelf lives to reveal trends, patterns, and probabilities for more accurate forecasts.


We are particularly excited about the planning portal and the ability for the sales team to enter their forecast directly and aggregate all the information in one place

Geof Hasegawa, Production Planning Manager

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The wrong move in the beverages, wines & spirits supply chain leads to waste. Supply chain disruptions can cause spoilage, product contamination or product damage. Atlas Planning Platform helps drive efficiencies that reduce waste and mitigate risk help driving inventory and replenishment efficiencies.


"Being able to access the planning portal from the cloud is a big bonus for us"

- Geof Hasegawa, Production Planning Manager
Deschutes Brewery

Ready to optimize your supply chain?

Your Personalized demonstration is waiting for you!

John Galt’s Forecast Xperts are available to provide a personal demonstration of our comprehensive demand planning, sales forecasting, collaboration, inventory management and capacity planning software solutions.