Rug Doctor Achieves Rapid ROI  by Eliminating Unnecessary Routing Costs

COMPANY: Rug Doctor
INDUSTRY: Retail, Consumer Goods
COMPANY TYPE: Privately Held
JOHN GALT SOLUTION: Atlas Planning Suite


  • Routing plans scheduled daily based on real-time demand
  • Delivery cost minimized and unnecessary overtime eliminated
  • Improved customer service and customer satisfaction levels
  • Increased profitability to achieve rapid ROI


Rug Doctor, LLC manufactures, sells, and services carpet cleaning products and machines for the professional and do-it-yourself carpet cleaning markets. The company also provides its products on rental basis. It offers its products through grocery, drug, hardware, and home center stores throughout the United States as well as internationally.


Rug Doctor team faced difficulties when routing service technicians in the field to its stores. The company ran static routing plans, sending service technicians to stores regardless if they needed services or not. The lack of visibility to customer demand at the store level caused technicians to visit stores that didn't need product or service while other stores would experience stock-outs and service needs long before a scheduled visit. This created unnecessary spending in gas, maintenance and overtime as well as low customer satisfaction and lost revenue.


Rug Doctor set out to drive efficiency and cost savings. The company partnered with John Galt to implement Atlas Planning Suite for better visibility to customer demand. Together, they defined the business rules to successfully optimize routing plans based on real time demand.


Rug Doctor was able to redesign their supply chain network to better service their stores nationwide, while eliminating unnecessary routing cost and overtime for the drivers. Rug Doctor now provides better customer service by allocating logistics resources where they are needed. The new and improved supply chain allowed Rug Doctor to increase profitability and achieve rapid ROI.

“We partnered with John Galt to streamline the entire project, defining business requirements and making sure that everyone was doing the right thing at the right time. This allowed for a very smooth implementation.”
Cherie Phelan, Demand Planning Manager