Case Study

Organic Valley

Organic Valley Gains Efficiency and Flexibility with John Galt Solutions

COMPANY: Organic Valley
INDUSTRY: Food & Beverage Manufacturing, Consumer Goods
COMPANY TYPE: Privately Held
Atlas Planning Suite


Organic Valley is America's largest cooperative of organic farmers and one of the nation's leading organic brands. Organized in 1988, it represents 1,844 farmers in 35 states and two Canadian provinces. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, and produce, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support local economies.


Organic Valley (OV) had a robust, but highly time-intensive demand planning process that lacked efficiency in the existing software tool. Instead of employing a dedicated demand management system, OV used their existing trade promotions management (TPM) system with some modifications. This workaround required extensive manual effort from OV's planners, including significant offline processing in Excel. While John Galt's ForecastX Wizard was able to supply some of the statistical analysis capability that was not enabled in the TPM system, OV's planners were still required to undertake significant manual effort to integrate the process. OV sought to remedy their process difficulties with a dedicated demand planning software system.


John Galt's Atlas Planning Suite was selected over several ERP and TPM vendors' competing offerings. Atlas offered major improvements in statistical depth, process flexibility, and ease of use. With the graphical and table views in Atlas, OV is able to more efficiently evaluate demand plans and respond accordingly with in system modifications. In addition, OV was able to implement their entire demand planning process through Atlas – from demand planning through S&OP output without any need for offline work, promising the time savings that their process badly needed.


Since implementing the Atlas Planning Suite, OV has seen a dramatic improvement in the efficiency and stability of their process. OV's full demand management process has been implemented from end to end in Atlas, eliminating the need for offline work. Overall, OV calculates a 234% ROI on the implementation of the Atlas Planning Suite. The returns include reduced and more efficient labor needs, lower inventory and reduced waste, and increased sales through better product availability. OV plans to expand their use of Atlas Planning in the future taking advantage of John Galt's advanced exception management and product segmentation capabilities. "In a short time, John Galt has improved the efficiency of our demand planning process," says Beth Wells, Demand Manager at Organic Valley. "Their software is built for demand management, incorporating ease of use and robust functionality. John Galt has been a supportive and engaged partner. We look forward to a long and productive future working with John Galt."

“In a short time, John Galt has improved the efficiency of our demand planning process.”
Beth Wells, Demand Manager at Organic Valley