COMPANY: Continental Tire
WEBSITE: continentaltire.com
INDUSTRY: Consumer Products
JOHN GALT SOLUTION: Atlas Planning Platform
Results:
- Visibility across production and distribution sites
- Improvement in forecast accuracy and responsiveness
- Stronger collaboration with internal teams and external partners
- Scenario planning capabilities improved strategic decision-making for product launches and disruptions
“When you're selling millions of tires, planning can't be manual—it needs to be smart, scalable, and automated. That’s exactly what the Atlas Planning Platform provides. It helps us capture data from across our organization and partners, helping us make sense of everything from sales trends to supply chain shifts.
Atlas gives us a framework to consistently deliver the right tire, at the right place, at the right time. We’re able to make more informed, faster decisions, while preparing for the unknowns to stay ahead of the market.”
- Vince Rosacco, Director of Operations, Continental Tire the Americas LLC
Company Overview
Founded in 1871, Continental Tire is a global leader in tire manufacturing and mobility solutions. With a legacy of innovation spanning more than 150 years, the company delivers premium tire products and services for a wide range of vehicles, from passenger cars, trucks and buses, to motorcycles, bicycles, and specialty vehicles. Today, Continental Tire operates 20 production sites across 16 countries, serving one of the most diverse and demanding markets in the world. Its product lineup includes thousands of unique tire configurations designed to meet varying needs in weather, performance, and application, including advanced smart tire technologies.
Continental Tire is at the forefront of connected mobility, constantly evolving to stay ahead of market and consumer demands.
Challenges
For Continental Tire, operating in the global tire industry means navigating a landscape defined by constant change, complexity, and growing consumer expectations. Nowhere is this more evident than in the U.S. – the largest automotive economy – where one out of every three tires in the world is sold. Here, demand shifts rapidly based on factors such as seasonality, performance trends, vehicle innovations, and even weather patterns. Meeting this demand means producing and distributing a staggering variety of tire types, sizes, and configurations, all tailored to meet diverse customer preferences, and stay ahead of and meet industry regulations.
Continental’s teams must respond to today’s consumer demands while anticipating tomorrow’s. That’s no small feat when you consider the sheer scale and diversity of their product portfolio from passenger to truck tires in rim sizes from 13 to 24 inches and beyond. The complexity deepens with massive volumes of data flowing from across the organization; sales, marketing, supply chain, ERP, CRM systems, and external partners.
Continental had been transforming its planning processes with Atlas, building trust in the platform’s capabilities across teams and external partners. As their operations continued to expand and the pace of business accelerated, the company saw an opportunity to build on this momentum.
Adopting the cloud-based Atlas Planning Platform enabled Continental to access the latest innovations in the platform to further enhance visibility of its supply chain and external partner network, and to create a common view of what was happening, what was coming, and how best to respond, supporting faster, data-driven decisions. This move allows Continental to scale its planning capabilities, unify its internal and external networks around a shared understanding of demand and supply, and turn growing complexity into a competitive advantage.
Solution
To address the evolving challenges, Continental Tire expanded its partnership with John Galt Solutions, migrating to the cloud-based Atlas Planning Platform—a strategic move to support its digital supply chain transformation and continued growth.
Now, with access to the latest innovations in the Atlas Planning Platform, Continental is able to more easily capture, interpret, model, resolve, and act on vast volumes of structured and unstructured data. Key capabilities include:
- Advanced data integration: Bring together data from POS, CRM, ERP, external partners, and market intelligence to create a single source of truth.
- AI-driven insights: Identify patterns, root causes, anomalies, and risks using machine learning and predictive modeling.
- Scenario planning: Run simulations to assess the impact of potential decisions across the end-to-end supply chain.
- Automation and workflow optimization: Reduce manual effort with exception-based automation for early anomaly detection.
- Collaborative planning: Enable real-time collaboration with internal stakeholders and external partners for greater alignment and transparency.
Atlas brings real, day-to-day value to Continental’s operations. For instance, the platform identifies outliers and anomalies in sales or inventory data, flagging sudden spikes or dips that might otherwise go unnoticed, which helps uncover root causes. It accounts for seasonal trends and weather variations, such as the shift in demand between all-weather and winter tires in colder regions, allowing Continental to adapt its planning at a granular, regional level.
During product launches, Atlas simplifies what was once a highly manual process by automatically re-tagging data and analyzing historical patterns to optimize the timing and strategy for introducing new products. Through machine learning and scenario planning, Atlas helps Continental anticipate and respond to changing market dynamics, turning data into decisions that drive results.
Benefits
Since implementing the Atlas Planning Platform, Continental Tire has achieved significant improvements in planning accuracy, visibility, and agility—translating into real, day-to-day operational value. Key benefits include:
- Robust demand planning: Reliable signals and forecasts that the entire team can trust enable faster root-cause analysis and more responsive planning.
- Enhanced visibility: Real-time insights accessible to internal teams and partners drive stronger collaboration and more precise, region-specific planning. For example, Atlas accounts for seasonal shifts and weather-related trends, such as the rising demand for winter tires in colder climates.
- Improved partner trust: Transparent and collaborative planning processes that strengthen ecosystem relationships.
- Increased automation: From exception handling to scenario planning, automation accelerates execution and reduces latency.
- Strategic use of AI/ML: Unlocking new insights, identifying causal relationships, and improving forecasting precision through advanced models.
- Scenario-driven decision making: Evaluating the impact of various strategies before committing, ensuring the right decisions are made with full data context.
- Actionable insights at scale: Atlas transforms complex datasets into clear, decision-ready insights. This allows the Continental team to move from analysis to quick action and improve responsiveness in dynamic market conditions.
