Managing CPG supply chains well comes down to survival of the fittest. Survival depends on how well the CPG company caters to consumer tastes, responds to changing product demands, anticipates seasonal fluctuations, fulfills retail promotions, and meets sustainability mandates.
The Atlas Planning Platform simplifies complex CPG product portfolios through rich market and demand driver sensing and real-time scenario planning. Our platform covers CPG challenges by giving companies end-to-end visibility into their supply chains. This insight helps customers develop supply chain solutions that meet consumer demands, address seasonal changes, fulfill retail promotions, and adhere to sustainability regulations.
Managing product life cycles present obstacles and opportunity. CPG companies that act quickly capitalize on emerging opportunities and build their profits. Companies with delayed responses suffer financial setbacks by missing windows of opportunity. Atlas Planning Platform helps CPG companies identify opportunities and and manage the entire product portfolio from new product introductions to product retirements and substitutions.
Trade Promotion Optimization (TPO) affects a firm’s top and bottom lines by increasing revenue and sales margins. CPG companies maximize the return on their promotional investments by planning, forecasting, tracking, and identifying strategies and events across retail channels and product lines, seasons, and timelines. Atlas leverages information on trade promotions, marketing initiatives, weather patterns, upcoming holidays, and seasonal profiles to optimize trade promotion plans and boost revenue streams.
CPGs must manage increasing complex product portfolios. These portfolios are constantly on the move with ongoing product launches, retirements, and substitutions. Atlas helps companies grow as they navigate these complexities. Our platform offers product life-cycle management capabilities that summarize key indicators of product status at various stages of the manufacturing process.
Data analysis and real-time insights help CPG companies develop supply chain solutions that address every scenario. Atlas Planning Platform offers end-to-end synchronization from the consumer to the extended value chain. Our platform keep CPGs up to date on changing consumer tastes, product demands, seasonal fluctuations, retail promotions, and sustainability requirements.
Keith Diehl, Director of S&OP