Managing CPG supply chains well comes down to survival of the fittest. Survival depends on how well the CPG company caters to consumer tastes, responds to changing product demands, anticipates seasonal fluctuations, fulfills retail promotions, and meets sustainability mandates.
The Atlas Planning Platform simplifies complex CPG product portfolios through rich market and demand driver sensing and real-time scenario planning. Our platform covers CPG challenges by giving companies end-to-end visibility into their supply chains. This insight helps customers develop supply chain solutions that meet consumer demands, address seasonal changes, fulfill retail promotions, and adhere to sustainability regulations.
Managing product life cycles present obstacles and opportunity. CPG companies that act quickly capitalize on emerging opportunities and build their profits. Companies with delayed responses suffer financial setbacks by missing windows of opportunity. Atlas Planning Platform helps CPG companies identify opportunities and and manage the entire product portfolio from new product introductions to product retirements and substitutions.
Trade Promotion Optimization (TPO) affects a firm’s top and bottom lines by increasing revenue and sales margins. CPG companies maximize the return on their promotional investments by planning, forecasting, tracking, and identifying strategies and events across retail channels and product lines, seasons, and timelines. Atlas leverages information on trade promotions, marketing initiatives, weather patterns, upcoming holidays, and seasonal profiles to optimize trade promotion plans and boost revenue streams.
CPGs must manage increasing complex product portfolios. These portfolios are constantly on the move with ongoing product launches, retirements, and substitutions. Atlas helps companies grow as they navigate these complexities. Our platform offers product life-cycle management capabilities that summarize key indicators of product status at various stages of the manufacturing process.
Data analysis and real-time insights help CPG companies develop supply chain solutions that address every scenario. Atlas Planning Platform offers end-to-end synchronization from the consumer to the extended value chain. Our platform keep CPGs up to date on changing consumer tastes, product demands, seasonal fluctuations, retail promotions, and sustainability requirements.
The competitive CPG landscape requires rapid-fire decisions and accurate planning. There’s no time for complex planning tools that are difficult to learn and even harder to use. The Atlas Planning Platform offers advanced supply chain planning capabilities but is designed with CPG companies in mind.
Atlas Planning Platform is intuitive and easy to use with customizable user interfaces that help drive planner productivity. Our flexible and powerful platform has configurable workflows, and automated alerts that make it easy to monitor conditions from demand to supply while managing multiple levels of product, customer, sales geographies, and locations.
Competitors promote machine learning capabilities as a nice-to-have. John Galt sees machine learning and AI as essential and incorporates it into everything we do. The Atlas Planning Platform integrates a range of data signals—from weather and POS data to commodity prices and more—into every scenario. By analyzing data in near real-time, our platform detects product demands and supply variabilities to develop plans that mitigate risk and capitalize on new opportunities.
The Atlas Planning Platform takes the guesswork away. Our platform detects demand and supply shifts, identifies demand risk, and uncovers opportunities by linking and integrating to data signals that impact your CPG business.
The best supply chains collaborate upstream and downstream to plan and execute operations. The joint efforts of every stakeholder deliver synergies and efficiencies across the entire supply chain. But even in the best worlds, knowledge silos throw a wrench into decision making.
Atlas fosters supply chain transparency to help internal and external stakeholders collaborate. The user-friendly online platform facilitates real-time demand and supply balancing and scenario planning from end to end. Our platform breaks down knowledge silos; integrates commercial, financial, and supply chain planning; and gives access to trade-offs for revenue, profit, and cost.
We get it—manual repetitive processes waste valuable time when your company has more pressing concerns to worry about. Atlas automates CPG planning and repetitive tasks to keep your focus on value-added activities.
Atlas gives customers an end-to-end supply chain planning platform that predicts and forecasts product demand based on history, seasonal profiles, shifts in consumer preferences, and more. Our easy-to-use platform balances demand and supply by developing forecasts that include the day-to-day impacts to your business. Atlas analyzes data on weather, competitor promotions, sales variations, and shelf lives to reveal trends, patterns, and probabilities for more accurate forecasts.