Supply Chain Planning

Consumer Products



Successfully manage consumer product good supply chains to gain a competitive edge.

Managing CPG supply chains well comes down to survival of the fittest. Survival depends on how well the CPG company caters to consumer tastes, responds to changing product demands, anticipates seasonal fluctuations, fulfills retail promotions, and meets sustainability mandates.

The Atlas Planning Platform simplifies complex CPG product portfolios through rich market and demand driver sensing and real-time scenario planning. Our platform covers CPG challenges by giving companies end-to-end visibility into their supply chains. This insight helps customers develop supply chain solutions that meet consumer demands, address seasonal changes, fulfill retail promotions, and adhere to sustainability regulations.

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Successfully manage consumer product good supply chains to gain a competitive edge.

Managing Product Life Cycles

Managing product life cycles present obstacles and opportunity. CPG companies that act quickly capitalize on emerging opportunities and build their profits. Companies with delayed responses suffer financial setbacks by missing windows of opportunity. Atlas Planning Platform helps CPG companies identify opportunities and and manage the entire product portfolio from new product introductions to product retirements and substitutions.

  • Leverage advanced life cycle planning capabilities
  • Set optimal time-phased inventory targets
  • Set product lifecycle attributes
  • Streamline new product introductions
  • Leverage S&OP capabilities and improve PLM management

Trade Promotion Optimization

Trade Promotion Optimization (TPO) affects a firm’s top and bottom lines by increasing revenue and sales margins. CPG companies maximize the return on their promotional investments by planning, forecasting, tracking, and identifying strategies and events across retail channels and product lines, seasons, and timelines. Atlas leverages information on trade promotions, marketing initiatives, weather patterns, upcoming holidays, and seasonal profiles to optimize trade promotion plans and boost revenue streams.

  • Factor in trade promotion data and marketing initiatives
  • Automatically predict seasonal products based on history, seasonal profiles, and influences
  • Monitor performance and reduce risk
  • Streamline new product introductions
  • Analyze the impacts of weather patterns, upcoming holidays, and seasonal profiles

Manage Complexity and Uncertainty

CPGs must manage increasing complex product portfolios. These portfolios are constantly on the move with ongoing product launches, retirements, and substitutions. Atlas helps companies grow as they navigate these complexities. Our platform offers product life-cycle management capabilities that summarize key indicators of product status at various stages of the manufacturing process.

  • Manage omni-channel strategies
  • Conduct probabilistic forecasting
  • Leverage POS, weather, machines, and telemetry data through demand sensing capabilities
  • Improve near-real-time daily and weekly forecast accuracy
  • Utilize data analytics and multi-echelon inventory optimization (MEIO)

Supply to Demand Synchronization

Data analysis and real-time insights help CPG companies develop supply chain solutions that address every scenario. Atlas Planning Platform offers end-to-end synchronization from the consumer to the extended value chain. Our platform keep CPGs up to date on changing consumer tastes, product demands, seasonal fluctuations, retail promotions, and sustainability requirements.

  • Gain visibility into the impact of promotions
  • Leverage POS, weather, telemetry and external data through demand sensing capabilities
  • Run real-time scenarios to support fast decision making
  • Improve near real-time daily and weekly forecast accuracy
  • Increase collaboration across all stakeholders and increase coordination across processes


The Atlas Planning Platform balances ease of use with advanced functionality.

The competitive CPG landscape requires rapid-fire decisions and accurate planning. There’s no time for complex planning tools that are difficult to learn and even harder to use. The Atlas Planning Platform offers advanced supply chain planning capabilities but is designed with CPG companies in mind.

Atlas Planning Platform is intuitive and easy to use with customizable user interfaces that help drive planner productivity. Our flexible and powerful platform has configurable workflows, and automated alerts that make it easy to monitor conditions from demand to supply while managing multiple levels of product, customer, sales geographies, and locations.



Atlas leverages machine learning and AI to develop resilient CPG supply chains.

Competitors promote machine learning capabilities as a nice-to-have. John Galt sees machine learning and AI as essential and incorporates it into everything we do. The Atlas Planning Platform integrates a range of data signals—from weather and POS data to commodity prices and more—into every scenario. By analyzing data in near real-time, our platform detects product demands and supply variabilities to develop plans that mitigate risk and capitalize on new opportunities.

The Atlas Planning Platform takes the guesswork away. Our platform detects demand and supply shifts, identifies demand risk, and uncovers opportunities by linking and integrating to data signals that impact your CPG business.



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Atlas Planning Platform promotes strategies that foster organizational alignment.

The best supply chains collaborate upstream and downstream to plan and execute operations. The joint efforts of every stakeholder deliver synergies and efficiencies across the entire supply chain. But even in the best worlds, knowledge silos throw a wrench into decision making.

Atlas fosters supply chain transparency to help internal and external stakeholders collaborate. The user-friendly online platform facilitates real-time demand and supply balancing and scenario planning from end to end. Our platform breaks down knowledge silos; integrates commercial, financial, and supply chain planning; and gives access to trade-offs for revenue, profit, and cost.



Atlas Planning Platform acts as a trusted advisor for CPG supply chains.

We get it—manual repetitive processes waste valuable time when your company has more pressing concerns to worry about. Atlas automates CPG planning and repetitive tasks to keep your focus on value-added activities.

Atlas gives customers an end-to-end supply chain planning platform that predicts and forecasts product demand based on history, seasonal profiles, shifts in consumer preferences, and more. Our easy-to-use platform balances demand and supply by developing forecasts that include  the day-to-day impacts to your business. Atlas analyzes data on weather, competitor promotions, sales variations, and shelf lives to reveal trends, patterns, and probabilities for more accurate forecasts.


Atlas has delivered everything we need for our global process, and more

Ross Stevens, Senior Demand Planning Analyst

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“Implementing the Planning Portal and being able to efficiently collect input from the sales team were big game changers for our planning process.”

- Keith Diehl, Director of S&OP
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John Galt’s Forecast Xperts are available to provide a personal demonstration of our comprehensive demand planning, sales forecasting, collaboration, inventory management and capacity planning software solutions.