Hasbro Bridges Communications Gap Between Analysts, Sales and Retail Partners

  • www.hasbro.com
  • Microsoft Excel, SQL Server
  • Consumer Goods

Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

The retail environment in the toy and game industry is very dynamic and change is constant. Hasbro Games needed a sales forecasting and demand planning solution that would produce accurate and powerful forecasts. Hasbro Games chose John Galt Solutions and its Demand Management Engine because of its accuracy, ease-of-use and scalability.

The Demand Management Engine integrates multiple components to create a solution that allows users to efficiently roll out demand and sales forecasts to multiple people. Installation of the Demand Management Engine for Hasbro Games was quick and seamless.

“The Demand Management Engine does a great job statistically. It not only produces accurate forecasts, but allows our analysts to adjust and modify the forecasting methods,” said Hasbro Games’ director of trade support.

Advanced data techniques and strong analytical capabilities within the Demand Management Engine help to produce the highly accurate forecasts. These forecasts are used to build product profiles that ultimately bridge the communication gap between Hasbro analysts, sales and retail partners. The Demand Management Engine also allows Hasbro Games to work with their own reporting system by integrating with their corporate processes.

“John Galt has a really strong cluster of products; all of the products mesh well with our systems and together,” said the director of trade support. Hasbro Games believes that for their current situation and market, best-of-breed products such as John Galt products provide greater value for the dollar than the larger enterprise systems.